Monday 8 October 2012

Knowledge Is "Only Potential" Power

Many in businesses fail not because of knowledge but lack of experience how to make things work.
What works today may not be working tomorrow. Business is not static. The ability to analyze what is happening now is critical to see where things may be going in the future.
People get into trouble with what they think they know. They think they know enough about business, sales, marketing, finance, and operations but what many have is simply information.
Knowledge is only potential power; it's what you do with your knowledge that matters. What you know doesn't count if you don't do anything with it.
Acquiring information, organizing it, and turning that information into making something happen is how many are able to accomplish success. Yet people that have knowledge may not be motivated or lack drive.
To be a success in business you do not have to know everything. What you have to know is how to get the specialized knowledge to make you successful.
If you cut a lawn, landscape a yard, or manage a garden, it means you know something about plants, gardening, and lawn cutting. It does not mean you know how to run a landscaping business.
To run a landscape business you need the specialized knowledge of plants and design. However, you also need to know about sales, marketing, organization, finances, and how to manage the business in order to make it successful.
Not one engineer in the space shuttle effort ever became an astronaut; engineers and astronauts have different skills and knowledge. No modern-day Indy 500 engineer or mechanic has become an Indy 500 race car driver.
To be successful in business focus on the trade and specific skills that will make you a success. If you don't have the skills and knowledge, go get them.
It's when you know what to do with your knowledge and skills is when you're on way to being a leader in your field.

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